We're coming into the dome, really the featured area
here at Cosm that is a 27 m LED dome
. It's like walking into the stadium. It's sharper
than what your eyes would see from pretty much all
the seating points here. I think what we've seen
is fans are willing to pay for quality. We
paid, I think, about$140 180 dollars,
a couple$100. Our teams on the ground shooting
with 5 AK cameras that are capturing those live streams
, and that means for fans sitting here it's just
like being at the game. It's nothing like being
at the link, but it's. We're here for
Sunday Night Football, setting up for the Philadelphia game
. This is kind of a little tedious part of
the operation for us where we're just kind of in
here, you know, making sure everything's ready to
go out on the field. In the US,
people are spending more money on live sports than ever
before. Cosm, which is run by a former
NFL player, is looking to cash in. It
acquired the world's largest planetarium company in 2020 and uses
that dome technology as the blueprint to go from space
to the sidelines, creating a sort of in-between virtual
and physical space for fans to feel like they're actually
at an event. So I am in charge of
putting all the cameras into position, rigging them around
the venue. It should take me a couple of
hours to get these up. Just getting things into
place. How much of that upright do you see
? You tell me when you can see the whole
end zone. Cosm's camera kit is key to creating
the sense that you're actually at the game. For
the NFL, they place 4 to 5 cameras around
the stadium, hiding them in places like the field
goal, foam pylons, and even on the rolling
Chapman cart. Without the tech, what are we
? It is core to our DNA. Your typical
broadcast camera is really massive. We couldn't have placed
those cameras and give the fans that kind of access
if we worked with, you know, a large
format camera. Using a typical fisheye lens for the
massive screen they're showing the game on would come out
sort of blurry and create a type of color distortion
called chromatic aberration. That's because all of the colors
pass through the lens at slightly different angles, which
causes them to focus at different points of the sensor
. So the Cosm team engineered its own glass with
a custom curvature to better align those wavelengths and create
a sharper image in the dome. Uh, so
it took about 2 years really from start to finish
to create this incredible, you know, piece of
glass. That's what allows us to capture 180 degree
field of view. Fun fact, just, just
for you, I actually designed all the markings on
the lens myself. 50 yard line camera is up
there, so it gives you that C-suite level VIP
view of the game, beautiful read. You also
have the flash in the corner that gives you the
energy of the crowd and an amazing half field experience
from that side. All of that work behind the
scenes comes down to how it translates in the dome
. We can't have a 5 minute delay that takes
you out of it. You can't see the LED
modules. If you see the LED modules on display
, you're toast. Here we go. We're in
the high wide spot. You can see here right
at the 50 yard line looking into the stadium.
You can see it looks like we're sitting in the
stand with everybody else. These are actually magnetized panels
and that's really a nod to us being a planetarium
company. We've been building dome displays for decades.
That laid us a foundation that we're able to build
upon and hey, let's figure out how we don't
just fly around the stars and the universe together,
but how do we go baseline at a basketball game
or a sideline of a football game. I've got
to say we can never actually compete with that fan
experience when you're in the stadium. We don't want
to do that. That is so special, but
we want to be the next best option for the
fans that might not be able to get to that
venue. I didn't really want to go to Philly
for this game. It wasn't in the budget,
and this is the next best thing so far.
Cozm has one venue in LA and one in Dallas
. And they were designed just like new stadiums are
with a range of ticket prices from around$11 for
general admission up to hundreds of dollars for nicer seats
. We certainly started with this idea. We wanted
the seating to be more like you're in a suite
, right? You can see very comfortable seating here
. You're not sitting in bleacher seats. It's more
private though. You have somebody that brings you your
drinks, brings you your food. The seats are
way more comfortable. Just like a stadium business model
, Cozm stacks its calendar with as many events as
possible, from documentary screenings to films and of course
sports. Ticket prices change with demand as well.
We do want pricing to be approachable. That is
the core. But we leverage dynamic ticket pricing much
like others in the market do, and it's a
delicate balance we have to strike. But from a
capital and funding perspective, these things don't build.
Themselves. Look, we're trying to take this global
. That's the ambition. We're opening Atlanta next year
. We're opening Detroit next year. We're opening Cleveland
in 2027. We don't just have 40 events a
year, 80 events a year. We have 1,200+
events a year. We started with sports, however
, we're expanding into other live elements as well.
You can look at performance and music and all these
other things that we can layer on. What do
fans want? What it was gonna take to get
them off the couch to go out and interact and
experience things.